Design
Fiat x Vans
surfari concept car
Vans corporate office
Vans Creative Vision - Design History
Vans OTW, Premium Build and LX Classics
Reimagined craft; textures, paneling, pattern work, branding and handcrafted details from Vans' Made in USA shoes.
Sustainably made bio-based footbeds, recycled internal reinforcements, and regenerative cotton and rubber.
Pro Spec
athlete co-creation
Athletes may have injuries or a functional need that the current products do not address. Pro-spec is how Vans designers work directly with athletes to create customized products to address these needs, to keep going and progressing.
Many of our current in-line technologies, constructions and comfort work has been informed by Pro-Spec projects.
Pro Spec;
Need for more heel/midfoot support
Pro Spec;
Need for MAXIMUM grip, abrasion resistance, support, protection and cushioning.
Skate Classics internal shank;
informed by Pro Spec
UltraCush 3D Footbed;
informed by Pro Spec
Ultimate Waffle;
BEST AVAILABLE grip, abrasion resistance, support, protection and cushioning.
Vans was offered the first use of Goretex Invisible Fit technology for lifestyle applications. This lighter, sleeker, more breathable version of Goretex requires a hot melt construction that requires upper pattern work to be assembled and lasted differently and is also not possible with standard vulcanization.
Techniques learned and adapted for production through skateboarding performance footwear were applied to bring these projects to market on a shortened timeline.
GROSSO FOREVER
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Early Career Footwear Designs
Vans Whip
Many early designs were fortunate enough to sell over a million pairs per year. The early Y2K designs like the Bearcat, Atwood, Widow, Whip and Whip 2 and La Cripta Dos were particularly successful and some remain in production.
Vans X Metallica 20th Anniversary Half Cab
Had the pleasure of meeting Metallica at their rehearsal space, chatting about their favorite instruments and ideating about the possibilities... Steve Caballero suggested to make the shoe really bright - like the "...And Justice For All" album cover.
James and Lars said that it should be black - and that their fastest, most aggressive album should represent Skateboarding... Hence it was "Kill 'em All' used for design and inspiration.
The band also asked to see "Metallica-ized" Half Cab labels.
They liked it a lot.